#whattheflock

#whattheflock indeed Our garments are ‘slow cooked’ and we have taken enormous care over their development. Over 18 months to find the right yarn; 12 months to find the right manufacturer and we’re still not out of development. Flock is our dream but the day to day reality is a lot less romantic; rejections and rebuttals from potential suppliers (not …

Sunset over gers on the Mongolian steppe

Flock loves: Mongolia

Flocks heart is in rural Wiltshire. Our own items are designed in Britain and where possible we strive for British manufacture. Where we do source foreign manufacture, its within the EU and capability and quality will be at the core of the decision rather than cost or scale. The unashamed exception to this will be the guest items we hope …

The Flock guide to Starting Up

Ever wondered how to go about starting up your own business? If so, it’s probably best you Google it or seek professional advice rather than asking us, but if you were to ask us, here is what we’re learning around our kitchen table: Lesson 1: Learn to eat an elephant* Learn to eat an elephant. Back in Annie’s corporate days …

Welcome to Flock!

I am delighted to welcome you to Flock. We are a small, family company producing simple but beautiful knitwear and gifts made of natural fibres. We are strong believers in the contribution of natural fibres in clothing to our general wellbeing. We also love comfort, elegance and understated luxury and, through Flock, we aspire to bring you a perfect combination of all …