Woman with flowers

Nothing is so strong as gentleness

From the outside looking in – or, if you prefer, from the appearance of the ubiquitous glossy Instagram account – running your own business is the dream. The Dream ‘That elusive work/life balance will be mine for the taking!’ I told myself when I set up Flock. Commuting replaced with morning yoga. Picking my daughter up from school. Meeting interesting …

Pressing Pause

Life can get so noisy with so many pressing demands on our time and attention. In a world that glorifies productivity and being busy, you could say slowing down is a rebellious act. We’re conditioned to live life on a treadmill – squeezing in that self-improvement podcast on the way to work and catching up with the world news via …

Sustainable Luxe Knitwear

Flock feels: A Spring in its Step

Last week I went on a long drive, saw a patch of blue sky big enough to make a pair of sailor’s trousers and got a bit overexcited. You see, I found myself imagining – fancifully, as it turned out – that this little square of blue signalled the end of Winter. I have to admit, I disappeared into a …

Cat sleeping on bed, doing nothing

The Art of Doing Nothing

How much Nothing do you Do? Life is busy-busy and when there’s so much to do, genuine downtime or Doing Nothing falls pretty low down priority lists. And then when you might have the opportunity to do absolutely nada, do you take it? Or do you fidget a bit, think of things you could/should be doing and promptly get busy …

Image of Autumn Leaves

Is September the new January?

I don’t know whether its the changing seasons or a distant memory of the new school term but the start of September often feels more like New Year than actual New Year. I don’t really ‘do’ New Years resolutions in January let alone September but I do have an enhanced feeling of ‘intent’ right now about a few things. Autumn …

Merino wool sweater in blush

Flock Loves: Merino wool

Follow my blog with Bloglovin Flocks sweaters and cardigans are all made of the finest Italian merino wool. We were asked this week why we loved merino wool and why we choose it over so many alternatives, including cashmere. There are a multitude of reasons which make for quite a long answer but at the end of it, hopefully, you …

Kitchen of Nora Woodland Cabin

Escape to Noraland

A few years back, when I worked in London and drove home to Wiltshire for whatever reason, there was always a point in the journey when I would heave a heavy sigh of relief. I can’t pinpoint the exact location but it will be around where the M3 joins the A303. As the rolling hills of the South West come …

#whattheflock

#whattheflock indeed Our garments are ‘slow cooked’ and we have taken enormous care over their development. Over 18 months to find the right yarn; 12 months to find the right manufacturer and we’re still not out of development. Flock is our dream but the day to day reality is a lot less romantic; rejections and rebuttals from potential suppliers (not …

Sunset over gers on the Mongolian steppe

Flock loves: Mongolia

Flocks heart is in rural Wiltshire. Our own items are designed in Britain and where possible we strive for British manufacture. Where we do source foreign manufacture, its within the EU and capability and quality will be at the core of the decision rather than cost or scale. The unashamed exception to this will be the guest items we hope …