Cat sleeping on bed, doing nothing

The Art of Doing Nothing

How much Nothing do you Do? Life is busy-busy and when there’s so much to do, genuine downtime or Doing Nothing falls pretty low down priority lists. And then when you might have the opportunity to do absolutely nada, do you take it? Or do you fidget a bit, think of things you could/should be doing and promptly get busy …

Image of Autumn Leaves

Is September the new January?

I don’t know whether its the changing seasons or a distant memory of the new school term but the start of September often feels more like New Year than actual New Year. I don’t really ‘do’ New Years resolutions in January let alone September but I do have an enhanced feeling of ‘intent’ right now about a few things. Autumn …

Merino wool sweater in blush

Flock Loves: Merino wool

Follow my blog with Bloglovin Flocks sweaters and cardigans are all made of the finest Italian merino wool. We were asked this week why we loved merino wool and why we choose it over so many alternatives, including cashmere. There are a multitude of reasons which make for quite a long answer but at the end of it, hopefully, you …

Kitchen of Nora Woodland Cabin

Escape to Noraland

A few years back, when I worked in London and drove home to Wiltshire for whatever reason, there was always a point in the journey when I would heave a heavy sigh of relief. I can’t pinpoint the exact location but it will be around where the M3 joins the A303. As the rolling hills of the South West come …

#whattheflock

#whattheflock indeed Our garments are ‘slow cooked’ and we have taken enormous care over their development. Over 18 months to find the right yarn; 12 months to find the right manufacturer and we’re still not out of development. Flock is our dream but the day to day reality is a lot less romantic; rejections and rebuttals from potential suppliers (not …

Sunset over gers on the Mongolian steppe

Flock loves: Mongolia

Flocks heart is in rural Wiltshire. Our own items are designed in Britain and where possible we strive for British manufacture. Where we do source foreign manufacture, its within the EU and capability and quality will be at the core of the decision rather than cost or scale. The unashamed exception to this will be the guest items we hope …

The Flock guide to Starting Up

Ever wondered how to go about starting up your own business? If so, it’s probably best you Google it or seek professional advice rather than asking us, but if you were to ask us, here is what we’re learning around our kitchen table: Lesson 1: Learn to eat an elephant* Learn to eat an elephant. Back in Annie’s corporate days …

Welcome to Flock!

I am delighted to welcome you to Flock. We are a small, family company producing simple but beautiful knitwear and gifts made of natural fibres. We are strong believers in the contribution of natural fibres in clothing to our general wellbeing. We also love comfort, elegance and understated luxury and, through Flock, we aspire to bring you a perfect combination of all …