Welcome to Flock

Our knitwear is designed with style &  wellbeing in mind. Relaxed, yet elevated by carefully considered details to create elegant silhouettes. We take inspiration from those precious moments of serenity when you are content to just ‘be’; when you take a moment to press pause on the noise of day-to-day life.

The highest quality Italian & British merino wool has been selected for our collection.


It is hugely important to us that our tread on the environment is a light one. We have a clear Philosophy defining the way we do business and how we produce our clothes.

We are delighted that Flock has been awarded the Butterfly Mark, powered by Positive Luxury. This is in recognition of being a responsible brand that minimises our environmental footprint while maximising social good. For more information, click on the Butterfly.


Flock was born just after the arrival of co-owner Annie Colley’s daughter, Eloise. During this time, when Annie’s awareness of her own wellbeing was particularly high, she came to truly value quality clothing made of natural fibres. Merino wool, in particular, quickly became a favourite due to its superior ability to regulate body temperature.  Unlike many other wools, it doesn’t itch and feels super-soft next to the skin.

Annie says “I spent many hours searching for the perfect merino sweater but found nothing with  elegance that I wanted. This inspired me to create my own range. I wanted to capture a sense of elegance & luxury but with the honesty and simplicity of natural fibres.”


We’ve poured a huge amount of love and care into the creation of our clothes so please pause for a moment and enjoy.