Merino wool sweater in blush

Flock Loves: Merino wool

Follow my blog with Bloglovin Flocks sweaters and cardigans are all made of the finest Italian merino wool. We were asked this week why we loved merino wool and why we choose it over so many alternatives, including cashmere. There are a multitude of reasons which make for quite a long answer but at the end of it, hopefully, you …

Kitchen of Nora Woodland Cabin

Escape to Noraland

A few years back, when I worked in London and drove home to Wiltshire for whatever reason, there was always a point in the journey when I would heave a heavy sigh of relief. I can’t pinpoint the exact location but it will be around where the M3 joins the A303. As the rolling hills of the South West come …

#whattheflock

#whattheflock indeed Our garments are ‘slow cooked’ and we have taken enormous care over their development. Over 18 months to find the right yarn; 12 months to find the right manufacturer and we’re still not out of development. Flock is our dream but the day to day reality is a lot less romantic; rejections and rebuttals from potential suppliers (not …

Welcome to Flock!

I am delighted to welcome you to Flock. We are a small, family company producing simple but beautiful knitwear and gifts made of natural fibres. We are strong believers in the contribution of natural fibres in clothing to our general wellbeing. We also love comfort, elegance and understated luxury and, through Flock, we aspire to bring you a perfect combination of all …